Overview

MarkTrack Analytics (“MarkTrack”, “we”) is a read-only advertising analytics dashboard. It connects, with your explicit authorization, to the advertising platforms you use — such as Meta, TikTok, Google, and Snapchat — to read your own ad-performance data and present it to you as charts and insights. We do not create, edit, pause, or manage your campaigns.

What data we access

When you connect an advertising account, MarkTrack reads performance reporting for that account, which may include: spend, impressions, reach, clicks, click-through and cost metrics, conversions and revenue, and video engagement metrics, along with the names and identifiers of your campaigns, ad sets/groups, and ads. Access is limited to reporting (read-only) scopes. We do not access your payment methods, personal messages, or contacts.

How we use it

Your advertising data is used solely to display analytics, trends, and insights back to you inside your own MarkTrack dashboard. We do not sell your data, and we do not use it for advertising or share it with third parties for their own purposes.

Limited use of platform data

MarkTrack’s use of information received from any platform API — including Google APIs (Google Ads / Google user data), Meta, TikTok, and Snapchat — adheres to that platform’s API Services User Data Policy, including the Limited Use requirements. Specifically: we use the data only to provide and improve the analytics features you see in your dashboard; we do not transfer or sell it to third parties, data brokers, or for advertising; we do not use it for any purpose other than the read-only analytics described here; and no humans read your data except where you explicitly ask us to, where required for security or to comply with the law, or in aggregated/anonymized form.

Storage and security

MarkTrack runs as your own instance. Your data and access tokens are stored in your own database and secure vault, and are used only to serve your dashboard. Access tokens are never shown in the browser after they are saved. We take reasonable measures to protect the data we process.

Third-party platforms

MarkTrack accesses platform data through the official APIs of Meta, TikTok, Google, and Snapchat, subject to each platform’s terms and your authorization. Your use of those platforms remains governed by their own privacy policies. You can revoke MarkTrack’s access at any time from the respective platform’s settings or by disconnecting the account in MarkTrack.

Data retention and deletion

Cached reporting data is retained for as long as your account is connected so the dashboard can show history and comparisons. When you disconnect a platform or request deletion, the associated tokens and cached data are removed from your instance.

Contact

For any question about this policy or your data, contact the operator of your MarkTrack instance at support@marktrack.info.